About
Drive Easy is a mobile app designed
to help car owners manage everyday vehicle expenses and maintenance. From tracking fuel costs to scheduling service reminders, the app brings convenience and clarity to personal
car care.
Drive Easy is a mobile app designed to help car owners manage everyday vehicle expenses and maintenance. From tracking fuel costs to scheduling service reminders, the app brings convenience and clarity to personal car care.
Drive Easy is a mobile app designed
to help car owners manage everyday vehicle expenses and maintenance. From tracking fuel costs to scheduling service reminders, the app brings convenience and clarity to personal car care.
Drive Easy is a mobile app designed to help car owners manage everyday vehicle expenses and maintenance. From tracking fuel costs to scheduling service reminders, the app brings convenience and clarity to personal
car care.
Role
Role
UX/UI Designer, Researcher
UX/UI Designer, Researcher
Objective
Objective
The goal was to reduce the stress of car ownership
and provide users with a tool that not only organizes their data but also empowers them to make smarter decisions about their cars.
The goal was to reduce the stress of car ownership and provide users with a tool that not only organizes their data but also empowers them to make smarter decisions about their cars.
The goal was to reduce the stress of car ownership and provide users with a tool
that not only organizes their data but also empowers them to make smarter decisions about their cars.
Research
Research
Cost Management
65% of users were frustrated with rising gas prices and managing vehicle costs.
Cost Management
65% of users were frustrated with rising gas prices and managing vehicle costs.
Expense Tracking
58% struggled to track fuel expenses, maintenance costs, and repairs.
Expense Tracking
58% struggled to track fuel expenses, maintenance costs,
and repairs.
Fuel Efficiency
72% wanted features for tracking fuel efficiency with clear data visualizations.
Fuel Efficiency
72% wanted features for tracking fuel efficiency with clear data visualizations.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Driving Habits
54% were unsure how their driving habits impacted fuel efficiency and vehicle wear.
Stress Reduction
63% wanted a solution to simplify tracking and reduce the stress of car care.
Stress Reduction
63% wanted a solution to simplify tracking and reduce the stress of car care.
Persona
Persona
Persona
Hi! I'm Emily
Hi! I'm Emily
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
App Structure
App Structure
Design System
User Testing
User Testing
Improve representation and sectioning of tasks during onboarding for better clarity.
Improve representation and sectioning of tasks during onboarding for better clarity.
Improve representation and sectioning of tasks during onboarding for better clarity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Add an overall score for each trip to enhance user insight.
Add an overall score for each trip to enhance user insight.
Add an overall score for each trip to enhance user insight.
Include an option to edit the last checked information.
Include an option to edit the last checked information.
Include an option to edit the last checked information.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
User Feedback & Iteration
User Feedback & Iteration
Onboarding Enhancements:
Onboarding Enhancements:
Users suggested an option to skip and explore the app at their own pace.
Many appreciated instant feedback after completing tasks, reinforcing progress and engagement.
Users suggested an option to skip and explore the app at their own pace.
Many appreciated instant feedback after completing tasks, reinforcing progress and engagement.
Dashboard for Quick Access:
Dashboard for Quick Access:
Users wanted a more seamless transition after onboarding, leading to the introduction of a dashboard as the opening screen, providing instant access to key features.
Users wanted a more seamless transition after onboarding, leading to the introduction of a dashboard as the opening screen, providing instant access to key features.
Trip Management Improvements:
Trip Management Improvements:
A more controlled trip planning for the users, leading to the addition of a recent destination suggestions and the flexibility to modify trips mid-route (similar to Google Maps).
A more controlled trip planning for the users, leading to the addition of a recent destination suggestions and the flexibility to modify trips mid-route (similar to Google Maps).
Personalized Experience
& Rewards:
Personalized Experience & Rewards:
Personalized Experience & Rewards:
Feedback highlighted the need for a more balanced insights page. Users appreciated receiving not just areas for improvement but also a summary of what went well, making the insights page rewarding.
Feedback highlighted the need for a more balanced insights page. Users appreciated receiving not just areas for improvement but also a summary of what went well, making the insights page rewarding.
Final UI Prototype
Final UI Prototype
AI Feature Exploration
AI Feature Exploration
AI-powered driving assistant that gives real-time tips before and after trips, based on traffic data and user behavior.
AI-powered driving assistant that gives real-time tips before and after trips, based on traffic data and user behavior.
AI-powered driving assistant that gives real-time tips before and after trips, based on traffic data and user behavior.
Analyzes traffic conditions, signals, and congestion before a trip
Detects user driving patterns like hard braking or rapid acceleration
Creates a non-intrusive, smart, and personalized driving experience.
Analyzes traffic conditions, signals, and congestion before a trip
Detects user driving patterns like hard braking or rapid acceleration
Creates a non-intrusive, smart, and personalized driving experience.
Explore other works
Explore other works
Explore other works
Explore other works
