About
Drive Easy is a mobile app that helps drivers maintain their vehicles by providing real-time diagnostics, tracking driving habits, and sending maintenance reminders. It aims to make car care more accessible and efficient for users.
Drive Easy is a mobile app that helps drivers maintain their vehicles by providing real-time diagnostics, tracking driving habits, and sending maintenance reminders. It aims to make car care more accessible and efficient for users.
Drive Easy is a mobile app that helps drivers maintain their vehicles by providing real-time diagnostics, tracking driving habits, and sending maintenance reminders. It aims to make car care more accessible and efficient for users.
Drive Easy is a mobile app that helps drivers maintain their vehicles by providing real-time diagnostics, tracking driving habits, and sending maintenance reminders. It aims to make car care more accessible and efficient for users.
Role
Role
Research / UI / UX Designer
Research / UI / UX Designer
Objective
Objective
The goal for Drive Easy was to design a user-friendly mobile app with a consistent look and feel. The project aimed to enhance user satisfaction by designing an intuitive interface and delivering a seamless user experience through comprehensive user research and iterative testing.
The goal for Drive Easy was to design a user-friendly mobile app with a consistent look and feel. The project aimed to enhance user satisfaction by designing an intuitive interface and delivering a seamless user experience through comprehensive user research and iterative testing.
Research
Research
Cost Management
65% of users were frustrated with rising gas prices and managing vehicle costs.
Cost Management
65% of users were frustrated with rising gas prices and managing vehicle costs.
Expense Tracking
58% struggled to track fuel expenses, maintenance costs, and repairs.
Expense Tracking
58% struggled to track fuel expenses, maintenance costs,
and repairs.
Fuel Efficiency
72% wanted features for tracking fuel efficiency with clear data visualizations.
Fuel Efficiency
72% wanted features for tracking fuel efficiency with clear data visualizations.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Maintenance Reminders
68% sought maintenance reminders based on driving data.
Driving Habits
54% were unsure how their driving habits impacted fuel efficiency and vehicle wear.
Stress Reduction
63% wanted a solution to simplify tracking and reduce the stress of car care.
Stress Reduction
63% wanted a solution to simplify tracking and reduce the stress of car care.
Persona
Persona
Persona
Hi! I'm Emily
Hi! I'm Emily
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
As a marketing manager, my days are packed, and I’m constantly on the go in my compact SUV. I value efficiency and anything that helps me streamline my routine. Keeping my car in top shape is important, but I often struggle to find the time to manage maintenance and track expenses.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Needs & Goals
Wants to reduce her vehicle expenses due to rising gas prices.
Struggles to keep up with maintenance schedules and unexpected repairs.
Seeks a simple way to monitor her driving habits and improve fuel efficiency.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
Challenges:
Limited time to manually track her vehicle’s upkeep.
Lacks knowledge about how driving habits affect her car’s performance.
App Structure
App Structure
Design System
User Testing
User Testing
Improve representation and sectioning of tasks during onboarding for better clarity.
Improve representation and sectioning of tasks during onboarding for better clarity.
Improve representation and sectioning of tasks during onboarding for better clarity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Provide more detailed information about what constitutes a "trip" to reduce ambiguity.
Add an overall score for each trip to enhance user insight.
Add an overall score for each trip to enhance user insight.
Add an overall score for each trip to enhance user insight.
Include an option to edit the last checked information.
Include an option to edit the last checked information.
Include an option to edit the last checked information.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
Provide descriptions for bar graphs showing overall results and MPG for better understanding.
Updated Wireframe
Updated Wireframe
Final UI Prototype
Final UI Prototype
Receive a driving behavior report after each trip, including your overall score and a quick tip to boost your MPG.
Receive a driving behavior report after each trip, including your overall score and a quick tip to boost your MPG.
Receive a driving behavior report after each trip, including your overall score and a quick tip to boost your MPG.
Receive a driving behavior report after each trip, including your overall score and a quick tip to boost your MPG.
Based on driving habits, get
a personalized maintenance checklist with timely reminders.
Based on driving habits, get a personalized maintenance checklist with timely reminders.
Based on driving habits, get a personalized maintenance checklist with timely reminders.
Based on driving habits, get
a personalized maintenance checklist with timely reminders.
Explore other works
Explore other works
Explore other works
Explore other works
